Case studies
Communication in practice.
Workplace communication is full of things we experience every day but rarely stop to examine.
Perspectives is where we do just that.
Here, we share observations, opinions and ideas on communication, leadership, workplaces and the changing world of work. Some pieces draw from research and experience. Others start with a simple question, a familiar workplace moment or something we think deserves a closer look.
Not everything here comes with a neat answer. Sometimes, the value is in asking a better question.
What we look at
Communication Strategy
How organisations shape messages, narratives and communication systems around a clear objective.
Internal Communication
How information moves through organisations-and what helps employees understand, engage and act.
Brand & Reputation
How organisations build, strengthen or reshape how they are perceived.
Leadership Communication
How leaders communicate strategy, change, decisions and difficult messages.
Campaigns & Engagement
How a strong insight, idea. or communication approach can turn attention into meaningful enpagement.
Selected case studies
From brand campaigns to organisational communication, we explore examples that offer useful lessons for anyone trying to communicate more effectively.
Some are CueComms projects. Others are selected examples from organisations and campaigns we find particularly useful or instructive.
We look beyond the campaign or headline result to ask a few simple questions:
- What was the communication challenge?
- What changed?
- Why did the approach work?
- what can other organisations learn from it?
