About CueComms
CueComms is a communication consultancy focused on improving how organisations communicate with their employees, partners, and stakeholders.
Communication plays a critical role in leadership, teamwork, and organisational effectiveness. However, many organisations struggle with unclear messaging, misalignment across teams, and communication practices that do not engage employees effectively.
CueComms works with organisations to address these challenges through consulting, training, and communication-focused projects.
Founder
Prakriti Roy
I am a communications professional with experience across media, publishing, higher education, and non-profit organisations in India and the UK.
This experience has helped share my broad perspective on how communication functions across different sectors and organisational environments.
CueComms brings together strategic thinking, communication expertise, and practical training experience to help organisations improve communication in meaningful ways.
The CUE Framework
Our work is guided by the CUE Framework, which focuses on three essential elements of effective communication.
Clarity
Communication should be structured and purposeful so that messages are easy to understand.
Understanding
Messages should be interpreted correctly and provide the context needed for informed decisions.
Engagement
Communication should encourage participation and dialogue rather than simply transmitting information.
The CUE Framework is used to guide consulting engagements, communication audits, and training programmes.